Melt Them Down - E - Chapter 2 USING ACRONYMS
The magic behind the very first creative tool I learned in 1976 from its creator, Bob Eberle, S.C.A.M.P.E.R capitalized on the use of CHANGING VERBS in your thinking process to spark unique, novel, unusual ideas
To see thousands of graphics related to Bob Eberle's S.C.A.M.P.E.R. creative thing tool go to
https://www.google.com/search?q=dominos+noid&hl=en&site=webhp&source=lnms&tbm=isch&sa=X&ved=0ahUKEwilqrLLxvnTAhVW62MKHYxaBD8Q_AUIBigB&biw=1126&bih=588#hl=en&tbm=isch&q=s.c.a.m.p.e.r.
Bob learned from working with Alex Osborn, creator of BRAINSTORMING [the creative thinking tool not the cliche] about Alex's list of 83 questions he had his creative people at BBD&O use to generate ideas for their clients' add campaigns. Bob was a teacher, an educational consultant, and wanted to create a tool that children and adults of all ages could easily use.
First he limited the number of VERBS to 7 and chose a FUN and EASY TO REMEMBER acronym.
Since meeting Bob in March of 1976 I have played with the use of ACRONYMS to help clients create their own. Often I encouraged them to use their company's name to generate their own tool.
The general term for these acronym tools is CHECKLISTING and there are now hundreds of versions of them. The concept or design behind CHECKLISTING is to create a standard list of questions or action steps that are easy to remember and use in any meeting, especially IDEA GENERATING meetings led by trained facilitators.
Returning to my S.P.R.E.A.D.ng model from the previous chapter and the focus on striving to turn a team, department, entire plant or office, division or corporation these 6 verbs starting with E stand out
educate for creative thinking
emancipate creative thinking throughout
embrace creative thinking as a way of life
enable creative thinking for all employees
encourage all employees to use their creative thinking
endow all employees with the right to think creatively on their jobs (at least 10 to 15% of the time.
Please accept that these may take months to 2 or 3 years to truly become a new way of life for you, your people and your corporation.
Conformity, Consistency, SOPs are still major parts of the corporate mindset across the US
Disruptive Thinking has been a buzzword for the past decade or so.
Will it truly become part of the business nature?
The magic behind the very first creative tool I learned in 1976 from its creator, Bob Eberle, S.C.A.M.P.E.R capitalized on the use of CHANGING VERBS in your thinking process to spark unique, novel, unusual ideas
To see thousands of graphics related to Bob Eberle's S.C.A.M.P.E.R. creative thing tool go to
https://www.google.com/search?q=dominos+noid&hl=en&site=webhp&source=lnms&tbm=isch&sa=X&ved=0ahUKEwilqrLLxvnTAhVW62MKHYxaBD8Q_AUIBigB&biw=1126&bih=588#hl=en&tbm=isch&q=s.c.a.m.p.e.r.
Bob learned from working with Alex Osborn, creator of BRAINSTORMING [the creative thinking tool not the cliche] about Alex's list of 83 questions he had his creative people at BBD&O use to generate ideas for their clients' add campaigns. Bob was a teacher, an educational consultant, and wanted to create a tool that children and adults of all ages could easily use.
First he limited the number of VERBS to 7 and chose a FUN and EASY TO REMEMBER acronym.
Since meeting Bob in March of 1976 I have played with the use of ACRONYMS to help clients create their own. Often I encouraged them to use their company's name to generate their own tool.
The general term for these acronym tools is CHECKLISTING and there are now hundreds of versions of them. The concept or design behind CHECKLISTING is to create a standard list of questions or action steps that are easy to remember and use in any meeting, especially IDEA GENERATING meetings led by trained facilitators.
Returning to my S.P.R.E.A.D.ng model from the previous chapter and the focus on striving to turn a team, department, entire plant or office, division or corporation these 6 verbs starting with E stand out
educate for creative thinking
emancipate creative thinking throughout
embrace creative thinking as a way of life
enable creative thinking for all employees
encourage all employees to use their creative thinking
endow all employees with the right to think creatively on their jobs (at least 10 to 15% of the time.
Please accept that these may take months to 2 or 3 years to truly become a new way of life for you, your people and your corporation.
Conformity, Consistency, SOPs are still major parts of the corporate mindset across the US
Disruptive Thinking has been a buzzword for the past decade or so.
Will it truly become part of the business nature?
No comments:
Post a Comment